1. Planting: Plant in a location that receives partial sun, ideally with morning sunlight and afternoon shade, while being sheltered from winter winds. This broadleaf evergreen shrub thrives in cool, moist conditions and is best planted in the spring or early fall. Ensure the soil is acidic, well-drained, rich, and highly organic, as this shrub does not tolerate heavy clay or alkaline soils.

2. Watering: The soil must remain consistently moist but should not be soggy.

3. Fertilizing: Apply a 3-4 inch deep layer of mulch to retain moisture and regulate soil temperature. In early spring, after flowering, use an acid-loving plant fertilizer, like a specialized Azalea/Rhododendron fertilizer.

4. Pruning: Minimal pruning is needed; deadhead spent flowers to encourage better blooming. Renewal pruning is not necessary, but light shaping can help maintain form. Prune to shape in summer immediately after blooming has subsided.