1. Planting: Clematis vines thrive with at least 6 hours of sunlight each day and benefit from afternoon shade in southern regions. They prefer cooler roots, so use mulch or plant shallow-rooted perennials nearby. 

These plants grow best in rich, well-drained soil with a neutral pH, so check the soil's pH and add lime if needed. When planting, dig a generous hole, amend the soil as necessary, and avoid fresh manure. 

Plant the crown 3–4 inches below the soil surface to protect dormant buds for new growth. Provide support immediately after planting to help the vines flourish.

2. Watering: It is important to water regularly, particularly during dry seasons. Because clematis has deep roots, ensure thorough watering.

3. Fertilizing: Clematis is a heavy feeder, so it's important to provide the right nutrients. In the spring, when the buds are about 2 inches long, apply a low nitrogen fertilizer, such as a 5-10-10 formulation. After that, alternate your feedings every 4 to 6 weeks with a balanced 10-10-10 fertilizer. Continue this alternating feeding schedule until the end of the growing season.

4. Pruning: Remove dead or damaged stems anytime. In the first spring after planting, prune all Clematis varieties to the lowest pair of healthy buds. Afterward, trim to control size and encourage blooms, and thin congested plants after flowering. For rejuvenation, cut the entire plant back to within 12 inches of the ground after flowering every three to four years.